Expo West: CPG Innovation Summit - Human-Centered Marketing in an AI-Driven World: How to Stand Out & Stay Relevant

March 3, 2026, 9:15 – 10:15am

Marriott, Orange County Ballroom 1
Agenda

Laura Cubillos, RD, will co-host this workshop exploring where technology and artificial intelligence are shaping the marketing landscape, how can brands remain authentically human and leverage cutting-edge tools and platforms? This interactive workshop will start a conversation about how brands leaders, marketers, and strategists can navigate the complexities of AI, while keeping their brands' humanity front and center. Join us to discover how to craft innovative, resonant messaging that not only drives sales but also builds lasting loyalty with retailers and consumers. 

Speakers:

• Meredith Kaufman, New Hope Network (moderator)

• Peter Adams, Marketing Dive (introduction)

• Shaun Brown, BirdDog Agency (discussion host)

• Michael Stein, Connection Marketing (discussion host)

• Darren Saul, Vendo (PLTFRM) (discussion host)

• Laura Cubillos, S2B (discussion host)

• Colleen Kavanaugh, Zego Foods (discussion host)